


Protect your brain before there’s a problem.
An evidence-based check that scores your brain across six areas and shows what to change first.


Movement· your top areaFree · No card needed
Grounded in the 2024 Lancet Commission on dementia prevention
Your free check starts here
How often do you walk into a room and forget why you’re there?
1 in 2
Nearly 1 in 2 dementia cases are linked to factors you can influence. In 2024, the Lancet Commission put it at up to 45%, across 14 factors from hearing and blood pressure to sleep, movement, and connection.
Source: Livingston et al., The Lancet Commission on dementia prevention, 2024.
Most of it isn’t fixed. It’s a to-do list, and it starts with knowing where you stand.
How it works
A clear starting point, one screen at a time
Answer a few questions
Quick questions on your habits, health, and family history. One screen at a time, about 3 minutes.
See your 6-pillar map
Your answers become a scored brain-health snapshot across the six pillars, with your strongest and weakest clearly marked.
Get your #1 lever
The one area where a focused change would move the needle most, with a first step you can take this week.
Your result
What you’ll walk away with
A scored snapshot across the six areas, your single highest-leverage lever, and a first step for this week. Here’s an example.
Your brain-health read
sample resultYour top area to focus
Movement
Exercise is the strongest brain intervention we know, and it’s your biggest opportunity.
This week
The framework
Six pillars of brain aging
Brain health isn’t one thing. The check scores you on all six, so you see your strengths and the one place to start.
Learning & cognitive reserve
New skills, mentally demanding work, and lifelong learning build a buffer against decline.
Movement & heart health
Exercise is the single most studied brain intervention. Blood pressure and cholesterol matter too.
Nutrition & metabolism
What’s good for your heart is good for your brain. Blood sugar and weight quietly shape both.
Sleep
Deep sleep is your brain’s nightly cleanup. Duration, quality, and timing all count.
Emotional health & connection
Mood, stress, and social ties are among the most modifiable factors of all.
Risk protection
Hearing, vision, alcohol, head protection: small basics with an outsized payoff.
What the science says
The evidence behind each area
Every question maps to published research. A few of the findings your check is built on:
88% lower
dementia rate in women with high midlife fitness, tracked over 44 years
Hörder et al., 2018, Neurology
up to 53% lower
Alzheimer’s rate in people who closely followed the MIND diet
Morris et al., 2015
32% lower
dementia even at high genetic risk, for those who lived healthily
Lourida et al., JAMA 2019
These are associations from published studies, shown to illustrate the factors the check covers. They are not a diagnosis or a promise of any individual outcome.
Why trust this
Built on published research
Grounded in the science of modifiable risk
The six pillars map to the factors identified by the 2024 Lancet Commission and decades of population research (NHANES, Framingham, and others). Each result links to the study behind it.
Honest about what habits can and can’t do
We don’t sell a memory pill or a brain game. No product in this category can prevent dementia, and the ones that claimed otherwise were fined. We help you act on what the evidence supports.
A starting point, not a diagnosis
This check is educational. It doesn’t diagnose or predict disease. It shows where your everyday choices are helping your brain, and where a small shift could help more.
Made for people who’d rather act early
- You’ve started noticing small memory slips and want to know what’s normal.
- Someone in your family had dementia, and you don’t want to leave it to chance.
- You’re in your 40s, 50s, or 60s and want to protect the decades ahead.
- You’d rather have a clear, evidence-based plan than vague worry.

Your coach
A real coach turns your results into a plan
Your snapshot shows where to start; Jennifer Roney helps you act on it. A neuro and health coach, she turns brain, metabolic, and everyday-health research into habits that hold, from sleep to concussion recovery to lasting change, pairing behavior-change science with practical support.
Questions people ask
Is this a dementia test?
No. This is an educational brain-health check based on lifestyle and health factors. It does not diagnose, screen for, or predict any disease, and it is not a substitute for advice from a qualified healthcare professional.
It runs in my family. Does lifestyle even matter?
Yes. In a study of nearly 200,000 adults, people at high genetic risk who lived healthily had about a 32% lower rate of dementia than those who didn’t (Lourida et al., JAMA 2019). Genes load the odds; daily habits still move them.
How long does it take?
It’s one question per screen and moves quickly. Most people finish in a single sitting.
Is it only a questionnaire?
Yes. Focused questions about your habits, health, and family history build your six-area snapshot, scored against the factors research links to brain aging.
Do you factor in my genes and family history?
Yes. The check asks about family history and, if you know it, your ApoE status, and folds them into a plain-language read. Genes load the odds; your daily habits still move them.
What do I get at the end?
A brain-health snapshot across the six pillars and a clear, personalized starting point, based on the factors the research says matter most.
Is it free?
The check and your snapshot are free.
After your free check
Plans for when you’re ready to act
The check and your snapshot are free. These plans are for afterward, if you want ongoing support to act on your results. Every plan starts with 7 days of full access, free, with no card. We email a reminder and ask first, nothing is charged automatically. Cancel anytime, with a 60-day money-back guarantee.
Self-Guided
A 12-week cognitive prevention program plus your lab framework.
7-day free trial
then $19/mo, or $149/yr (save 35%). No card needed to start.
- 12-week cognitive prevention program, personalised and adaptive
- Daily 2-minute check-in and intention-setting
- Interpretation of your labs
- Validated questionnaires and baseline assessment
Labs: Cognitive Baseline Panel (6 markers)
Start with the free checkCoached
Everything in Self-Guided, plus a 1:1 cognitive coach and extended lab interpretation.
7-day free trial
then $59/mo, or $479/yr (save 32%). No card needed to start.
- Everything in Self-Guided
- 1:1 calls with a CHES-certified cognitive coach
- Messaging with your coach
- Lab interpretation review with your coach
Labs: Extended Cognitive Panel (10 markers)
Start with the free checkMaximum Support
Everything in Coached, plus unlimited coaching and a physician who reviews your investigations.
Only 40 spots / month
7-day free trial
then $199/mo, or $1,599/yr (save 33%). No card needed to start.
- Everything in Coached
- Clinical review of your investigations
- Program vetted by a physician
- Unlimited calls and messaging with your coach
Labs: Advanced Cognitive Biomarker Panel (15 markers)
Start with the free checkTake the free check first. You choose a plan after you see your results.
See where your brain health stands today
A clear, personalized starting point in one sitting. The best time to protect your brain is while it’s healthy.
Free · No card · Your answers stay private